Influence: The Psychology of Persuasion

Master the art of persuasion with Cialdini’s iconic book. This expanded edition provides valuable insights into why people say “Yes” and how to apply these principles ethically. Ideal for anyone eager to influence positively and achieve RADical success in their personal and professional life

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Influence, New and Expanded: The Psychology of Persuasion by Robert Cialdini

Dive into the expanded world of influence with Robert Cialdini’s seminal work, now more relevant than ever. “Influence, New and Expanded: The Psychology of Persuasion” offers a deep understanding of the mechanisms behind saying “Yes” and how to apply these principles ethically in business and everyday life. This book is a treasure trove for anyone looking to enhance their persuasive skills, understand the dynamics of influence, and navigate the complex world of human behavior. Perfect for leaders, entrepreneurs, and anyone at RAD Strategic Partners who seeks to master the art of persuasion for RADical success.