“The art of communication is the language of leadership.” – James Humes
In today’s remote-first world, communication isn’t just a soft skill—it’s a survival skill. Whether you lead a team, coach clients, or run your own business, your ability to connect with people virtually is just as important as the message itself.
But here’s the challenge: not everyone processes communication the same way. And when your message isn’t landing, it’s not always because it’s unclear—it’s because it’s being delivered in a way that doesn’t resonate.
That’s why understanding both communication styles and learning styles is so essential, especially when you’re leading remotely. Let’s break down both, and how you can adapt to communicate effectively with any audience.
First, learning styles. People typically absorb information in three primary ways:
• Visual learners need to see things—charts, images, slides, and diagrams help them grasp concepts.
• Auditory learners absorb through hearing—they benefit from discussion, lectures, and storytelling.
• Kinesthetic learners need to do—they retain information best when they physically interact with the content.
If you only present information one way—say, through a dense PowerPoint—you’re leaving two-thirds of your audience behind. But when you integrate all three modes, everyone stays engaged.
That might sound like:
“Let me show you how this works…” (visual)
“Let’s talk through the next steps…” (auditory)
“Now, let’s try it together…” (kinesthetic)
The same goes for communication styles. Some people are direct and to the point—they value speed and efficiency. Others want full context and emotional tone—they need time to process. Understanding your audience’s style allows you to flex your delivery for maximum impact.
When working remotely, these differences become even more pronounced. Without in-person cues like body language or tone, it’s easier to misinterpret a message. That’s why remote leaders must be *intentional* about how they communicate.
Here are a few best practices:
1. Mirror your audience’s pace and tone. If they’re fast and efficient, match their energy. If they’re more deliberate, slow down and provide detail.
2. Check for understanding, not just agreement. Ask, “Does this make sense?” instead of, “Do you agree?”
3. Use multiple formats. Follow up a Zoom call with a written summary. Use visuals in your presentations. Record video walkthroughs. The more formats, the more accessible your message becomes.
In team settings, this kind of flexible communication creates stronger relationships, better collaboration, and fewer costly misunderstandings. People feel seen, heard, and understood—which boosts engagement and trust.
It’s also important to understand your own communication default. Do you tend to talk things out, or write long messages? Do you assume others learn the way you do? Self-awareness is the first step toward flexibility.
So if you’ve ever felt like you’re repeating yourself, or like your message just isn’t landing—step back. Ask:
• Am I using only *my* preferred communication style?
• Am I addressing all three learning modes?
• Am I checking for understanding in a meaningful way?
As James Humes said, “The art of communication is the language of leadership.” When you learn to speak in a way others can truly hear, you earn influence, not just attention.
Start by expanding your communication toolkit. Observe, adapt, and respond with intention. Because great leadership isn’t about being the loudest voice—it’s about being the one people actually listen to.
